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You have designed a brand new website with attractive design and products, providing excellent services.
Still not getting any calls or emails? Wondering why?
Just having the best website selling great products does not help. It needs to be known to everyone looking for such products and services you provide.
So what next?
Your business needs to maximise the potential of the Internet. Online Marketing is the way! With nearly everyone going online looking for products or services either to buy or to simply get information, its best they are marketed properly online. Online Marketing has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a burgeoning market, isn’t it time you did the same? We can help take your business to the next level. We have the experience, credibility and marketing nous to satisfy all your requirements.
Some benefits for your business includes:
- Being found first in search results
- Gaining an advantage over your competitors
- Attaining the highest rate of traffic to your website
- Taking your position as your industry’s leader
- Attracting more quality sales leads
- Increasing business revenue
- Enhancing business profitability
- Improving business sustainability
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO) involves a combination of on-site and off-site optimisation techniques. This results in an increase in organic (or natural) search performance on all the major search engines including Google, Bing and Yahoo. Optimising a website using on-site optimisation involves primarily editing the content (copy writing) and HTML of the site. This is done to increase relevancy to specific keywords. SEO may also be incorporated into web design and development. This is especially important for new sites and those that are being restructured and rebuilt.
Search Engine Optimisation is an ongoing process that involves consistent adaptive and compelling strategy and implementation. Keywords and keyword popularity is built on continuously. Website traffic and trends are monitored on a daily basis. A well search optimized website is the foundation of a solid internet marketing strategy. You want to ensure that your site is found by the right people, at the right point in the buying cycle – when they’re looking for you.
Email marketing is directly marketing a commercial message to a group of people using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.
Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, email marketing is quite a bargain in terms of price and time when compared to direct mail. In addition, response rates on email marketing are strong.
Pay Per Click
Pay Per Click (or PPC) marketing is one of the fastest growing and high yield sectors of online marketing strategies. It is generally used to add extra visibility for your products and services in the search engine results pages. The beauty of the Pay Per Click (PPC) model is that you are not tied in to paying a cost for each time your ads are shown, but rather the more favourable approach of each click.
There many types of PPC advertising, but there are three which have become the most popular due to their high penetration into the market as well as the high yield of clicks. They are Google, Facebook and LinkedIn.